Search for...
Follow @ontheissuesorg
OnTheIssuesLogo

Howard Schultz on Environment

 


Paper sleeves instead of polystyrene coffee cups

In 1994, we assembled a Hot Cup Team. The primary alternative to paper cups is polystyrene, which insulates hot beverages far more effectively than paper. While it's technically possible to recycle polystyrene, it's impractical in many cities.

Switching to polystyrene would have saved Starbucks $5 million a year at that point in time. But we decided against it. It didn't solve the environmental issue, and it wasn't consistent with our image. [Starbuck invented paper sleeves instead]. We decided against polystyrene cups. It didn't solve the environmental issue, and it wasn't consistent with our image.

So we decided to test market a paper sleeve. Instead of two cups, we would slip a ring of corrugated cardboard around the middle of each paper cup of regular coffee. The sleeve used only about half as much material as a second cup and even contained some recycled paper.

Source: Pour Your Heart Into It, by Howard Schultz, p.303-304 , Jan 6, 1999

Other governors on Environment: Howard Schultz on other issues:
WA Gubernatorial:
Christine Gregoire
Jay Inslee
WA Senatorial:
Maria Cantwell
Patty Murray

Newly elected Nov. 2012:
IN: Mike Pence (R)
NC: Pat McCrory (R)
NH: Maggie Hassan (D)
MT: Steve Bullock (D)
WA: Jay Inslee (D)

Re-elected 2012:
DE: Jack Markell (D)
MO: Jay Nixon (D)
ND: Jack Dalrymple (R)
UT: Gary Herbert (R)
VT: Peter Shumlin (D)
WI: Scott Walker (R)
WV: Earl Ray Tomblin (D)

Up for re-election 2013:
NJ: Chris Christie
VA: Bob McDonnell
Up for re-election 2014:
AK: Sean Parnell
AL: Robert Bentley
AR: Mike Beebe
AZ: Jan Brewer
CA: Jerry Brown
CO: John Hickenlooper
CT: Dan Malloy
FL: Rick Scott
GA: Nathan Deal
HI: Neil Abercrombie
IA: Terry Branstad
ID: Butch Otter
IL: Pat Quinn
KS: Sam Brownback
MA: Deval Patrick
MD: Martin O'Malley
ME: Paul LePage
MI: Rick Snyder
MN: Mark Dayton
NH: Maggie Hassan
NM: Susana Martinez
NV: Brian Sandoval
NY: Andrew Cuomo
OH: John Kasich
OK: Mary Fallin
OR: John Kitzhaber
PA: Tom Corbett
RI: Linc Chafee
SC: Nikki Haley
SD: Dennis Daugaard
TN: Bill Haslam
TX: Rick Perry
VT: Peter Shumlin
WI: Scott Walker
WY: Matt Mead
Abortion
Budget/Economy
Civil Rights
Corporations
Crime
Drugs
Education
Energy/Oil
Environment
Families/Children
Foreign Policy
Free Trade
Govt. Reform
Gun Control
Health Care
Homeland Security
Immigration
Infrastructure/Technology
Jobs
Principles/Values
Social Security
Tax Reform
War/Iraq/Mideast
Welfare/Poverty

[Title9]

Page last updated: Apr 25, 2013