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Books by and about 2012 presidential nominees
Do Not Ask What Good We Do
about Rep. Paul Ryan (2012)
The Path to Prosperity
by Rep. Paul Ryan (2012)
Ten Letters
about Pres. Barack Obama (2011)
A Life of Trial and Redemption
about V.P. Joe Biden (2010)
No Apology
by Gov. Mitt Romney (2010)
Young Guns
by Rep. Paul Ryan et al (2010)
The Path to Prosperity
by Rep. Paul Ryan (2012)
Promises to Keep
by Vice Pres. Joe Biden (2007)
The Audacity of Hope
by Pres. Barack Obama (2006)
Turnaround
by Gov. Mitt Romney (2004)
Dreams from My Father
by Pres. Barack Obama (1996)

Book Reviews

(from Amazon.com)

(click a book cover for a review or other books by or about the presidency from Amazon.com)

Pour Your Heart Into It
How Starbucks Built a Company One Cup at a Time

by Howard Schultz, Dori jones Yang



(Click for Amazon book review)

Click here for 12 full quotes from Howard Schultz in the book Pour Your Heart Into It, by Howard Schultz.
OR click on an issue category below for a subset.

OnTheIssues.org BOOK REVIEW:

Howard Schultz is the Chairman and CEO of Starbucks, Inc., the coffeeshop chain. This book is about coffee, but it's also about Schultz's business philosophy and his political philosophy. Schultz's point in the book is that one can run a business with an underlying political philosophy. Schultz describes that philosophy, and his rationale for writing this book, on pp. 7-8:

I decided that now was a good time to tell the Starbucks story. First, I want to inspire people to pursue their dreams. Second, and more profoundly, I hope to inspire leaders of enterprises to aim high. Success is empty if you arrive at the finish line alone. The best reward is to get there surrounded by winners. The more winners you can bring with you--whether they're employees, customers, shareholders, or readers--the more gratifying the victory.

The political philosophy comes from Starbucks' practice of contributing to the communities where coffee is grown and investing in Starbucks' employees:

I'm not writing this book to make money. All my earnings from it will go to the newly formed Starbucks Foundation, which will allocate the proceeds to philanthropic work on behalf of Starbucks and its partners. This is the story of Starbucks, but it is not a conventional business book.

The title of the book is part of that philosophy:

The key is heart. I pour my heart into every cup of coffee and so do my partners at Starbucks. When customers sense that, they respond in kind.

Perhaps Schultz will run for office someday; in the meantime, he has positioned himself as a political opinion leader with this book. A must-read for coffee aficionados (sorry, we don't excerpt those parts here!) that may become a must-read if Schultz ever makes the leap and enters the arena.

-- Jesse Gordon, editor-in-chief, OnTheIssues.org, October 2011
 OnTheIssues.org excerpts:  (click on issues for details)
Civil Rights
    Support AIDS programs and employee AIDS walks.
Corporations
    Build a big business on small business values.
    People worry that national chains homogenize neighborhoods.
    Support worthy causes in countries where our coffee is grown.
Environment
    Paper sleeves instead of polystyrene coffee cups.
Foreign Policy
    CARE programs in rural areas in Third World.
Free Trade
    Framework for coffee importers: improve quality of life.
Health Care
    Expand coverage to include part-time employees.
    Offer employee coverage for terminal illnesses.
Principles & Values
    Pour Your Heart into It: the story of Starbucks.
Technology
    1997: Appropriate Technology Initiative in Guatemala.
Welfare & Poverty
    Donates 8-day-old coffee beans to food banks.


The above quotations are from Pour Your Heart Into It
How Starbucks Built a Company One Cup at a Time

by Howard Schultz, Dori jones Yang.

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Page last edited: Nov 20, 2011