2020 AdWatch: on Families & Children


Amy Klobuchar: 1996 AdWatch: my daughter endorses 48 hour stay for new moms

[Republican opponent Mark] Kennedy and I broadcast our first TV ads in July 2006, we launched one about my role in helping to pass the 1996 Minnesota law requiring hospitals to offer new moms and their babies a minimum forty-eight hour stay. Political ads nearly always end with that familiar message from the candidate: "I approve this message." But for this commercial we added a new feature to the boilerplate closing: our smiling daughter. Abigail, who had just celebrated her tenth birthday, was shown in several shots twirling around as she walked down the street. At the end of the ad's filming, she spontaneously held up her two thumbs as I said, "I'm Amy Klobuchar and I approve this message." The image became her trademark.
Source: AdWatch of 2008/2006 in The Senator Next Door, p. 205-6 Aug 24, 2015

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2016 Presidential contenders on Families & Children:
  Republicans:
Gov.Jeb Bush(FL)
Dr.Ben Carson(MD)
Gov.Chris Christie(NJ)
Sen.Ted Cruz(TX)
Carly Fiorina(CA)
Gov.Jim Gilmore(VA)
Sen.Lindsey Graham(SC)
Gov.Mike Huckabee(AR)
Gov.Bobby Jindal(LA)
Gov.John Kasich(OH)
Gov.Sarah Palin(AK)
Gov.George Pataki(NY)
Sen.Rand Paul(KY)
Gov.Rick Perry(TX)
Sen.Rob Portman(OH)
Sen.Marco Rubio(FL)
Sen.Rick Santorum(PA)
Donald Trump(NY)
Gov.Scott Walker(WI) 		Democrats:
Gov.Lincoln Chafee(RI)
Secy.Hillary Clinton(NY)
V.P.Joe Biden(DE)
Gov.Martin O`Malley(MD)
Sen.Bernie Sanders(VT)
Sen.Elizabeth Warren(MA)
Sen.Jim Webb(VA)

2016 Third Party Candidates:
Gov.Gary Johnson(L-NM)
Roseanne Barr(PF-HI)
Robert Steele(L-NY)
Dr.Jill Stein(G,MA)
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Page last updated: Dec 17, 2023