The Book of Joe, by Jeff Wilser: on Principles & Values


Joe Biden: 1972 campaign brochures included photos with incumbents

Joe's [1972 campaign produced] a series of brochures, and even though his campaign ran on fumes, the literature was slick. "Joe Biden is making an impact on the U.S. Senate and he hasn't even been elected yet," said the front page of one brochure, and then inside, it showed photos of Biden next to veteran senators like Scoop Jackson and Hubert Humphrey, with a goal of boosting his gravitas. It worked. "The printed material became kind of a revolution for political print, and was duplicated afterwards," says one pundit. In 2015, lifelong pundit Chris Matthews remembered these brochures as something that he had "never seen-before or since... He looked like he belonged there [in the Senate]; in fact, like he was already there."

[Val, Biden's sister and campaign manager, created] the "Biden post office," a base of THOUSANDS of freckled teenagers who would hand-deliver these brochures across Delaware.

Source: AdWatch 2020: The Book of Joe, by Jeff Wilser, p 40-1 Oct 24, 2017

Joe Biden: 1972 campaign ad: "Do you trust me?"

Biden had an idea for a radio ad that was...unconventional. In the ad, Biden approached random people at a grocery store and said, basically, "My name is Joe Biden. I'm the Democratic candidate for the US Senate. Do you trust me?"

The shoppers would say, "No, why should I trust you?"

He flipped the message to say, "That's what's wrong with America right now. I promise you if you elect me, you'll know exactly where I stand. You'll be able to trust me." The ad was as shoestring as it gets.

Source: AdWatch 2020: The Book of Joe, by Jeff Wilser, p 40-1 Oct 24, 2017

Joe Biden: Thought about priesthood, but dated a lot of girls

As he mulled over where to go to college, Joe thought about becoming a priest. Even though he had "dated a lot of girls" by that point, he still felt his calling of the frock. The headmaster of Archmere gently suggested that before he swore any lifelong vows of celibacy, maybe he should go to college, then decide.

So, he went to the University of Delaware, dated more girls, and basically turned himself into Hot Young Biden. It's possible that Hot Young Biden might have been a little too hot for his own good. He basically loafed about, and later confessed: "I probably started my first year of college a little too interested in football and meeting new girls. There were a lot of new girls to meet."

He was still trying to meet girls in his junior year, when he drove to Fort Lauderdale with some buddies for Spring Break. Yet he was bummed to find a mob of silly drunken college kids, all of them acting stupid.

Source: The Book of Joe, by Jeff Wilser, p. 18-19 Oct 24, 2017

Joe Biden: Biden Doctrine: Stick up for the little guy

It's easy to spot the seeds of the "Biden Doctrine," which might be something like, "Stick up for the little guy." The little guy might be a kid getting bullied, an out-of-work autoworker, or a victim of domestic violence. This theory has at least one believer: Barack Obama. "When Joe sticks up for the little guy," Obama said, "we hear the young man standing in front of the mirror reciting Yeats or Emerson, studying the muscles in his face, determined to vanquish a debilitating stutter."
Source: The Book of Joe, by Jeff Wilser, p. 28 Oct 24, 2017

Joe Biden: 1972: unseated Republican incumbent Senator Caleb Boggs

The Democrats had a problem. [In 1972] some Senate races were hopeless; why even put up a fight? Take Delaware. The Republicans had an incumbent, and their man looked unbeatable. Senator Caleb Boggs had never lost a race. The Democratic Party bigwigs new they couldn't bear Boggs. So, they needed someone expendable, a sacrificial lamb.

A few names were tossed around. Then came one that most people had never even heard--"How about this Joe Biden kid?" (At the time Biden was a fresh-faced New Castle County councilman and had been networking with the Delaware political scene.)

We can imagine the chuckles. "Joe Biden! Good one." Biden was only 29 years old. "That's too young to be a senator." (It is, literally, too young to be a senator, as Article I of the Constitution says, "No person shall be a Senator who shall not have attained to the age of 30 years."). Biden knew the odds were close to impossible. In one early poll, 18% of Delawareans had heard of Biden. Boggs? 93%. [Biden won].

Source: The Book of Joe, by Jeff Wilser, p. 29-31 Oct 24, 2017

Joe Biden: Personal connection is key trait of all world leaders

[In 1972 Biden lost his wife and child in a car accident]. The tragedy of the accident helps us understand one of Biden's most fundamental qualities: empathy. He connects with people. And as he told the class of 2017 at Colby College, forming personal connections--through empathy--is the one successful trait that he sees in all the best world leaders:

"Caring about your colleague as they're dealing with a sick parent, or their child [who] graduated from college, or the child was in an accident. That's the stuff that fosters real relationships, breeds trust, allows you to get things done in a complex world. The person on the other side of the negotiating table, the other side of the political debate; a person who doesn't look like you, who lives in a community you've never visited. They're not some flattened version of humanity, reducible to a collection of parts and attributes. They're a whole person, flawed, struggling to make it in the world just like you."

Source: The Book of Joe, by Jeff Wilser, p. 49 Oct 24, 2017

Joe Biden: Accused of plagiarism in 1987 presidential primary debate

[During the 1988 primaries], across the Atlantic in the election for prime minister, Labour Party candidate Neil Kinnock ran against the heavily favored Margaret Thatcher. Kinnock could give a mean speech. Biden [saw it on] TV. He liked it a lot.

So he began quoting Kinnock in his own stump speeches. Each time, he was careful to clearly reference Kinnock.

Then came the primary debates. On August 23, 1987, at the close of the debate, Biden just did his normal riff on Kinnock. But he rushed it, and forgot to credit Kinnock.

The New York Times unleashed a front-page headline: DEBATE FINALE: AN ECHO FROM ABROAD, which charged that Biden had "lifted Mr. Kinnock's closing speech, without crediting Mr. Kinnock."

Biden was soon accused of ANOTHER bout of plagiarism, suggesting a troubling pattern. Earlier in the year, he had given an inspiring address that clearly lifted language from a 1967 Robert Kennedy speech. It was devastating. William Safire called him "Plagiarizing Joe."

Source: The Book of Joe, by Jeff Wilser, p. 74-7 Oct 24, 2017

Joe Biden: 1988: suffered brain aneurysm and 9-hour emergency surgery

In Feb. 1988, Biden spoke to a crowd at the University of Rochester. That night he flopped on his hotel bed, exhausted, then he blacked out. The doctors spotted blood in his spinal fluid. The likely diagnosis? A brain aneurysm.

At the hospital they scanned his brain. He had an intracranial aneurysm, and he needed surgery ASAP.

"Doc, what are my chances?" Biden asked, just before the surgery.

"35% to 50%." Then there was the added risk of morbidity: Paralysis. Loss of speech.

Joe Biden's brain was under the knife for nine hours.˙The aneurysm exploded literally seconds after they had pried open his skull. (It's possible that the invasion of the knife itself had caused the burst, but still.)

Biden would live. And then it hit him: "Dropping out of the '88 election saved my life." If he had been campaigning, then he likely would have been wooing votes in N.H., in the snow, and if he had collapsed there, he would have been too far away from the life-saving surgery at Walter Reed.˙

Source: The Book of Joe, by Jeff Wilser, p. 89-92 Oct 24, 2017

Joe Biden: Boyhood speech impediment dominated his schooling

Biden wasn't always a motormouth. Young Joe Biden was scared of talking. He had a speech impediment. A stutter.

"I talked like Morse code. Dot-dot-dash-dash," he later remembered. If you asked him his name, he might reply, "J-J-Joe Biden." Kids poked fun at him. They called him "Dash." Biden said, "It was like having to stand in the corner with the dunce cap. Other kids looked at me like I was stupid. They laughed."

    Joey had three ways of coping with his stutter:
  1. Family
  2. Guts
  3. Nuns
His mom would comfort him when the other kids mocked his stutter, teaching him self-respect. Joey had an uncle who also stuttered, and offered him some much-needed empathy.

Yet empathy was scarce in grade school. When he read aloud his homework, one little jerk would taunt, "B-b-b-BIDEN!" So, Joey turned to his second technique for coping with the stutter: proving that he had guts. [And if his boyhood gutsy exploits didn't work, Joey] appealed to a higher power. Or, more specifically nuns.

Source: The Book of Joe, by Jeff Wilser, p.11 Oct 24, 2017

Joe Biden: School nuns helped Joey overcome boyhood stuttering

[Joey Biden stuttered heavily in grade school]; even if Joey didn't exactly get "bullied," per se, in the seventh grade he was still being mocked for that lingering speech impediment. In Latin class, the kids gave him the nickname of "Joe Impedimenta."

At Catholic school, after hearing his speech, a nun suggested that instead of trying to blast out a sentence in one gushing torrent, he carve it up into its natural pauses, its rhythm, its cadence. So instead of trying to say, "I love eating ice cream cones on Amtrak," you would say, deliberately, "I love--eat-ing--ice cream-cones--on Amtrak."

This strategy helped. But there was a catch: It required him to rehearse sentences, so he couldn't really use it on the fly. What would he do when a teacher called on him in class?

So, he devised a few clever hacks. [Before each class, he would count the number of paragraphs and] memorize the one that he was likely to recite.

Source: The Book of Joe, by Jeff Wilser, p.24-5 Oct 24, 2017

  • The above quotations are from The Book of Joe
    The Life, Wit, and (Sometimes Accidental) Wisdom of Joe Biden

    by Jeff Wilser
    .
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