Trump: How to Get Rich: on Principles & Values

Tell people you’re successful or they won’t know it

A lot has happened to us all since 1987. That’s the year The Art of the Deal became the bestselling business book of the decade. Business Rule #1: If you don’t tell people about your success, they probably won’t know about it.

Business Rule #2: Keep it short, fast, and direct. The following pages will be straightforward and succinct, but don’t let the brevity of these passages prevent you from savoring the profundity of the advice you are about to receive.

The Mother of All Advice: “Trust in God and be true to yourself.” -Mary Trump, My Mother. When I look back, that was great advice, concise and wise at once. I didn’t really get it at first, later I realized how comprehensive this is- how to keep your bases covered while thinking about the big picture.

Good management requires hiring good people

Good people equals good management and good management equals good people. They have to work together or they won’t work together for very long. I’ve seen excellent people get stuck in the mires of bad management. The good managers will eventually leave, followed by the good workers, & you will be left with a team that gets along because they’re all mediocre. Save yourself time by getting the best people you can. Sometimes this can mean choosing attitude over experience and credentials. Use your creativity to come up with a good mix.

Creative people rarely need to be motivated-they have their own inner drive that refuses to be bored. They refuse to be complacent. They live on the edge, which is precisely what is needed to be successful and remain successful.

Lessons: stay focused on big picture

In the 1980s, I was riding high. I’d become a major player in Manhattan, with many top-tier properties. I had a yacht, a plane, a bestselling book. In the late eighties, I lost focus. I’d fly off to Europe to attend fashion shows, and I wasn’t looking at the clothing. My lack of attention was killing my business.

That was a low point. Of the $9.2 billion I owed, I’d personally guaranteed a billion dollars. I was a schmuck, but I was a lucky schmuck, and I wound up dealing with some understanding bankers who worked out a fair deal. After being the king of the eighties, I survived the early nineties, and by the mid-to-late nineties, I was thriving again. But I learned my lesson. I work as hard today as I did when I was a young developer in the 1970s. Don’t make the mistake I did. Stay focused.

Surround yourself with people you can trust

My phones are so busy that I require two executive assistants, and they never stop. They alone handle, on the average, more than 1,250 calls a week. They are not only efficient and fast, but also very pleasant and beautiful young women. You don’t have to be beautiful to work for me-just be good at your job. I’ve been accused of admiring beautiful women. I plead guilty. But when it comes to the workplace, anyone who is beautiful had better have brains, too. You need competent people with an inherent work ethic. I’m not a complacent person and I can’t have a complacent staff. I move forward quickly and so must they.

Negotiating deals is about persuasion, not power

Power is merely the ability to convince people to accept your ideas. Just because I am a successful businessman doesn't mean I always get my way. It's true that I don't have to be as vociferous about things as before. But I have to coax and make my case just like any other negotiator.

Power is not just about calling the shots. It's about ability. You can call all the shots, but if they're bad ones, no one will take much notice after a while. Know what you're doing. That's where the real power comes from.

Convincing others has a lot to do with understanding negotiation. Study the art of persuasion. Practice it. Develop an understanding of its profound value across all aspects of life.

Make it easy on the people you are trying to convince. If you are too far over their heads, they'll feel frustrated or, worse, inferior. Let them know you're all on the same level in some way.

The Art of the Hair: it's all natural, and all mine

The answer, for the record, is emphatically and categorically no: I do not wear a rug. My hair is one hundred percent mine. No animals have been harmed in the creation of my hairstyle.

However, I must admit that the day might come when I will wear a hairpiece, wig, or rug--but only if I go bald, which I hope never happens. The reason for this is because, I, like most men, am very vain. Random House is paying me a fortune for this book and specifically requested a chapter on "the art of the hair," so I will admit to my vanity.

The reason my hair looks so neat all the time is because I don't have to deal with the elements very often. I will also admit that I color my hair. Somehow, the color never looks great, but what the hell, I just don't like gray hair. I wonder how much longer my hair will be a national topic of conversation.