Tom Steyer in Politico.com

On Civil Rights: Mike Pence alienates LGBT Americans

Though he's raised money for Clinton in the past, Steyer only endorsed the presumptive Democratic nominee last month after the primary process had wrapped up.

Steyer noted that Pence was the first governor to sign a bill specifically discriminating against homosexuals. "Indiana was the first state," he said. "I think that's unconscionabl

On Corporations: AdWatch: put people before corporations

In one ad, Steyer focused on his pledge to limit the influence of corporations in politics, an early theme of his candidacy. He has leaned into his outsider status in the starting moments of his campaign.

"We're a get-out-to-the-people, directly-address-the-people organization,'' Steyer told POLITICO. "I've been an outsider this whole time in Democratic politics."

"Tom is running for president because he sees how the broken political system in Washington has failed the American people and has a plan to change it," Steyer's campaign manager said in a statement. "Our campaign is focused on exactly that--creating a United States that puts its people before corporations."

On Energy & Oil: AdWatch: I left my business to combat climate change

"I left my business to combat climate change, fix our democracy, and hold President Trump accountable," Steyer said in one of his new ads. "Last year, we ran the largest youth voter registration in history, helping double turnout and win back the House."

The $1.4 million buy represents a small chunk of what Steyer has committed to spending on his presidential bid. A Steyer spokesperson said that the billionaire former hedge fund manager will spend "at least $100 million" on the race.