Donald Trump in Never Give Up, by Donald Trump

On Free Trade: Embrace globalization and international markets

On Environment: Good development enhances the environment

On Principles & Values: Failure is not permanent

I don't mean t sound like a faith leader, but there is something profound and yet simple about viewing failure as a lack of wholeness. I will also add, it's EFFECTIVE. Believing that a negative situation is temporary and wrong will give you the impetus to do something about it, to feel righteous and energetic about fixing it. Being unhappy and productive is simply not part of my game plan, and it shouldn't be part of yours, either.

On Principles & Values: Never give up; look at the solution, not the problem

1. Never give up! Do not settle for remaining in your comfort zone..
2. Be passionate! If you love what you're doing, it will never seem like work.
3. Be focused! Ask yourself: What should I be thinking about right now? Shut out interference.
4. Keep your momentum! Listen, apply and move forward. Do not procrastinate.
5. See yourself as victorious! That will focus you in the right direction.
6. Be tenacious! Being stubborn can work wonders.
7. Be lucky! The old saying, "The harder I work, the luckier I get" is absolutely right on.
8. Believe in yourself! If you don't, no one else will either.
9. Ask yourself: What am I pretending not to see? There may be some great opportunities right around you. Great adversity can turn into great victory.
10. Look at the solution, not the problem. And never give up! Never never never give up. This thought deserves to be said (and remembered and applied) many times. It's that important.

On Principles & Values: To negotiate well, prepare and know as much as possible

• Know what you're doing. Sounds simple, but I've seen a lot of instances where I couldn't believe how much the other side didn't know. I immediately knew I could have a grand slam and fast, just based on their apparent lack of preparation.
• Remember, it takes a lot of smarts to play dumb. This is a good way to see how much your negotiating partners don't know. It's also a good way to see if they are bulldozing you.
• Keep them a bit off balance. What they don't know won't hurt you, and that may help you down the line. Knowledge is power, so keep as much of it to yourself as possible.
• Trust your instincts. There are a lot of situations that will not be black and white in negotiating, so go with your gut. Combine this with your homework and you'll be ahead of the game.

On Principles & Values: In the best negotiations, everyone wins

• Don't be confined by expectations. There are no exact rules, and sometimes I've changed course in the middle of negotiations when something new has occurred to me.
• Know when to say no. This has become instinct for me by now, but I think we all know when that buzzer goes off inside. Pay attention to that signal.
• To speed up negotiations, be indifferent. That way you'll find out if the other side if eager to proceed.
• Remember that in the best negotiations, everyone wins. This is the ideal situation to strive for. You will also be laying the groundwork for future business deals with people who know what integrity is.