The Opposite of Woe: on Corporations

AdWatch: I'm no politician; I make beer & build restaurants

Did I mention that the ads themselves were rather unusual? We called the first one "Suit."

The opening shot is of me in a clothing store in a western shirt trying on a cowboy hat; then I enter and exit a dressing room a number of times, trying on different clothes, different suits. All the while a voiceover. My voice. "Everybody says I need better clothes. They want me to look more mayoral. The fact is, I'm not a professional politician." I continue to narrate, pointing out that I was a laid-off geologist and after that I spent 15 years "making beer, building restaurants, and creating jobs in Denver. For me, economic development isn't a campaign slogan. It's what I do."

"And right now, we have to find a way to get the job done for less money."