Trump 101 by Donald Trump: on Budget & Economy


Known for "You're Fired!" but it's unpleasant & disruptive

It's ironic that I'm most known for the phrase, "You're fired!" [the catchphrase from The Apprentice]. It shows the power of television. I've come to terms with being so closely identified with a phrase that no one likes to hear or say. Firing anyone, even the worst, most unpleasant, inept jerk, isn't fun. It can also be very disruptive to your business. Making the decision to fire an employee can be agonizing, and actually firing the worker can be tough to carry out.

Firing an employee can leave your business in a hole; that's why so many companies hang on to less- than- desirable workers. To replace an employee, you have to go through the entire costly and time- consuming hiring process again. But frequently, you have no choice. If your business is to move forward, unproductive people must go.

Firing can be an essential and responsible business decision. It isn't pleasant, but lopping off a branch can save the tree.

Source: Trump 101, by Donald Trump, p. 32-3 Oct 20, 2006

Money is part of your reward for succeeding

I'm the last person you would expect to downplay the importance of money, since I've been fortunate to earn lots of it. People associate me with money, and it's given me a remarkable life. But making money should not be your primary purpose because if it is, you can end up with little else.

In reality, most of us need to make money; we have bills to pay. However, other objectives can be equally, or more, important, including the stimulation and satisfaction you receive from your work and its challenges. There's also the pleasure of helping others and doing good or the opportunity to learn, grow, and deal with outstanding people, to name just a few.

Source: Trump 101, by Donald Trump, p. 85-6 Oct 20, 2006

In early 1990s, I was $9B in debt; but I never went bankrupt

In the early 1990s, I had some financial troubles. In fact, I was $9 billion in debt. This amount of indebtedness would have crushed most people, but it made me determined to fight back. I took an attitude check and resolved to remain positive about my circumstances. I knew the conditions would change for the better, and they certainly have.

I honestly believe that my attitude, willingness to work hard, and determination pulled me through. Things are so much better now than they were back then, and I came out of it better than I had been at my previous best.

The most important lesson I learned from that ordeal was that I could handle pressure. At that time, many of my friends also fell deeply in debt. Some went bankrupt. Despite my tremendous debt and all the pressure, I never went bankrupt. I was able to work it out, and I learned I could take the heat. You don't know what pressure is until you owe billions of dollars to banks and they all want their money at once.

Source: Trump 101, by Donald Trump, p.122-3 Oct 20, 2006

  • The above quotations are from Trump 101
    The Way to Success
    by Donald J. Trump and Meredith McIver.
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Page last updated: Feb 25, 2019