Howard Schultz on Principles & Values

Starbucks CEO; independent candidate for President until July 2019


GOP fiscally irresponsible, Democrats going socialist

Schultz framed the current field as an impossible choice between two hellish extremes. On the right are Trump and the Republicans. Among other sins, like threatening to close the border, the president has disgraced his party by abandoning its claim to fiscal responsibility, Schultz said: "We're not going to have the money to invest in the children and the grandchildren." Meanwhile, the Democrats are freaking him out with the socialism.
Source: Omaha World-Herald on 2020 Presidential hopefuls , Jun 29, 2019

Two massive failures: One of character; one of institutions

During the past few decades, there have been two mounting, massive failures in our country. One of character, and one of institutions. First, I want to speak of the failure of character. When elected officials in D.C. stir up division rather than craft consensus, when they opt for revenge politics instead of problem solving, one party or the other may win the moment, but the American people lose the biggest battle of all: and that is the battle of our national character.

A lack of character at the highest levels of government is related to the second significant failure of our times, which is institutional: primarily our two-party system, which has devolved into a self-interested duopoly, is not serving the American people. When our political parties accept millions of dollars in contributions from lobbyists, Congress acts in the interest of lobbyists, not in the interest of the America people.

Source: 2020 Presidential Campaign website HowardSchultz.com , Mar 13, 2019

Science is real, and so is religion and faith

The center is the heart of America. Let's be clear about what that heart is:

America's heart is principled, it encompasses our core values, and it is our common ground.

America's heart is aspirational in its dreams, yet realistic in its plans. In America's heart, common sense and reason prevail.

America's heart does not favor partisan ideas; it opts for the best solutions, no matter where they come from.

America's heart also embraces objective truth,--yes, truth!--and our truth informs our problem solving.

In America's heart, science is real, and so is religion and faith.

In America's heart, all people are equal--no matter your gender, your race, your religion, your sexual orientation, or your station in life.

In America's heart, we stand as we always have, with our allies around the world.

America's heart is compassion and humanity. In America's heart is not "We the faction" or "We the tribe." It is, and always has been, and needs to be again, "We the People".

Source: 2020 Presidential Campaign website HowardSchultz.com , Mar 13, 2019

Vast majority of Americans aren't going to embrace socialism

[Responding to a question about the Green New Deal, Schultz said], "The vast majority of Americans are not going to embrace socialism," neglecting to note that just one of the many people running for president on the Democratic side identifies as a Democratic Socialist. The first real groans of the morning came when Schultz answered the question, "Can you define socialism?" by pointing to Venezuela. "You don't like that?" he asked.

Schultz's spokesperson responded to this article by saying, "You seemed to have completely misinterpreted the response from the crowd about socialism. It wasn't that they didn't agree with him. They were groaning about the idea of socialism. If you had any read of the crowd whatsoever, you would have noticed that. And, by the way, he has been defining capitalism at events over the last 24 hours. It is not as if he doesn't have an answer."

Source: Daily Beast on 2019 SXSW South-by-Southwest conference , Mar 9, 2019

Leadership brings talented people together to solve problems

For four decades I've [made opportunities available to employees] this as a business leader. Today, I'm humbly asking whether, or not, I can do this in another way: as a public servant.

Through the years, I've learned a great deal about leadership: What is leadership? Leadership is about having the humility to listen to different people and opinions. Leadership is about bringing talented, passionate people together to solve complex problems. Leadership is about making tough choices for unselfish reasons. Leadership is also about personal accountability. And most importantly, Leadership is about earning people's trust.

This past year, I've traveled the country. I've heard and I've learned so many new things. Among them is that the American people are longing for more honesty, authentic and real leadership in Washington, D.C., that's finally working for them. Our political class in Washington, D.C., is not solving the problems we need to solve.

Source: Purdue Univ. speech on 2020 Presidential Campaign website , Feb 7, 2019

Not home; not work; Starbucks is a "third place"

When I began my own business in the mid-1980s, I was inspired by old, even ancient, influences: coffee, which has been consumed for centuries, as well as the human need for connection and community, which is embedded in our DNA. I envisioned a different way to bring those things together: Starbucks stores. When I opened my first espresso bars, I wanted to create places where people could escape the chaos of the day and feel a sense of belonging. More than 40 years later, going to Starbucks has become routine and respite for millions of people across more than 77 countries. Not home, not work, Starbucks stores have become known as a "third place."

These pages are less about Starbucks and my childhood than about the place in which we were both born: The United States of America. The intertwined narratives tell a bigger story. It's a story about what we can do for ourselves and for each other, as well as the responsibility we all have to reimagine our shared future. And reimagine we must."

Source: From the Ground Up, by Howard Schultz, p. xi-xii , Jan 28, 2019

Centrist independent outside of the two-party system

On January 27, 2019, Howard Schultz former CEO and Chairman of Starbucks, announced he is seriously thinking of running for president and, if he does, will do so as a centrist independent outside of the two-party system.

Our team is supporting Howard as he visits communities around the country to discuss his new book, From The Ground Up, shares the challenges his family faced, and listens to the stories of others who, like him, overcame much to achieve the American Dream.

We are at a pivotal moment in our country's history; America is divided like never before. It's time to ask whether the two-party system is capable of meeting the challenge before us. The pundits will say this can't be done, but the American people will decide if that's the case. America's best chapters are ahead--it's time we start writing them.

Source: 2020 Presidential campaign website HowardSchultz.com , Jan 27, 2019

Pour Your Heart into It: the story of Starbucks

I want to inspire people to pursue their dreams. I come from common roots, with no silver spoon, no pedigree, no early mentors. I dared to dream big dreams, and then I willed them to happen. I'm convinced that most people can achieve their dreams and beyond if they have the determination to keep trying.

Second, and more profoundly, I hope to inspire leaders of enterprises to aim high. Success is empty if you arrive at the finish line alone.

I'm not writing this book to make money. All my earnings from it will go to the newly formed Starbucks Foundation, which will allocate the proceeds to philanthropic work on behalf of Starbucks and its partners. This is the story of Starbucks, but it is not a conventional business book.

My ultimate aim in writing "Pour Your Heart into It" is to reassure people to have the courage to persevere, to keep following their hearts even when others scoff. Don't be beaten down by naysayers. Don't let the odds scare you from even trying.

Source: Pour Your Heart Into It, by Howard Schultz, p. 7-8 , Jan 6, 1999

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Ronald Reagan(President,1981-1989)
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Noam Chomsky (Author and Philosopher)
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Arianna Huffington (Internet Columnist)
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Howard Schultz (CEO of Starbucks)
John F. Kennedy(President,1961-1963)
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Page last updated: Apr 30, 2021