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Terry McAuliffe on Environment

Democratic nominee for Governor; previously DNC Chair

 


TV ad: "May I please have more arsenic in my water, mommy?"

Clinton had called for tougher standards on arsenic levels in drinking water [which Bush retracted]. I'd told the DNC members that I was going to beef up our communications and research teams with blistering TV ads on the issue.

One ad would show a cute little blond girl holding up a glass and asking "May I please have some more arsenic in my water, Mommy?"

We did another ad at the same time hitting the Bush administration for moving to stop testing salmonella in ground beef used in the federal school-lunch program, a test that the Clinton administration had instituted. That ad showed a little boy holding up a plate with a hamburger on it.

"More salmonella in my cheeseburger, please," the kid says.

The ads worked because people already knew for themselves that Bush had little interest in protecting people from toxic chemicals. The voiceover of the ads confirmed what people suspected: "Bush tried to roll back protections against arsenic in drinking water and salmonella in school lunches."

Source: What A Party!, by Terry McAuliffe, p.292 , Jan 23, 2007

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Page last updated: Apr 10, 2021